About Me
Riki Leona
Esthetician ~ Eyebrow Specialist ~ Makeup Artist ~ Breathwork Facilitator
Aloha!
Thank you for finding your way here—I believe the universe guides us to exactly where we need to be. I'm Riki, an eyebrow specialist who sees beauty as so much more than what meets the eye.
My Beauty Journey
From an early age, I've been fascinated by all things beauty. I still remember sitting on my parents' bathroom counter applying all of my mom's makeup—including her mascara into my brows... you know, to really make them stand out! As I grew older, makeup became my creative outlet. Yes, I was a victim of the thin "90's brows" and couldn't go a day without reaching for the tweezers. Grateful they DID grow back, and anything that didn't, I tattooed back on!
Makeup became my way to connect with and empower women in how they choose to show up in the world. In 2005, I enrolled in makeup school in Honolulu, Hawaii. I had found my path; doing something I loved and had a real talent for.
As a freelance makeup artist, I became addicted to that magical moment when I handed my client a mirror to see herself for the first time. I've always believed in enhancing natural beauty, working to accentuate what we have and appreciating the unique qualities of our appearance. This belief in authenticity runs deep in everything I do.
My journey continued through esthetics school (graduating top of my class from the Skin Science Institute in 2009), opening Malama Day Spa in Oregon (awarded "Best Day Spa" 8 times), and finally discovering my true calling in permanent makeup in 2015—a moment that felt divinely guided.
The Artistry of Lifelong Learning
My commitment to excellence extends far beyond my initial certifications. I believe that to provide my clients with truly exceptional results, I must continuously evolve as an artist. I invest in monthly training and regularly travel out of state to immerse myself in the latest techniques, technologies, and approaches in permanent makeup.
This dedication to education isn't just professional—it's deeply personal. Each class, each workshop, each new technique I master becomes another way I can honor the trust my clients place in me. I'm now 10-times certified PMU artist, but my education never stops. I aspire to bring my clients the absolute best our industry can provide, constantly perfecting my craft and expanding my artistic vision.
When you choose me as your artist, you're choosing someone who sees your brows as a lifelong investment—one that deserves the most current, refined, and artful techniques available.
The Healing Power of Breath
My journey of transformation extends beyond the visible. I dedicate much of my free time to studying personal development and breathwork and the profound power it has to heal our nervous system. This practice has completely transformed not only my personal life, but also how I run my business and create my art. My passion for self healing led me to establish Good Vibes Mostly. My coaching business where we believe in embracing all emotions – the ups, the downs, and everything in between.
I'm honored to serve as a breathwork facilitator, offering one-on-one sessions to my clients as well as bi-monthly group classes at the Astoria Arts and Movement Center. Through this work, I've come to realize that my path has always been about creating and holding safe space—whether that's during a makeup application, a brow service, or a breathwork session.
When we heal ourselves from within, it radiates outward in everything we do. The calm, centered energy this practice has cultivated in me flows into every stroke of my PMU work and every interaction with my clients.
Beyond the Brows: Connection & Mindset
What many don't know is that for me, it has never been just about the eyebrows. Every appointment is an opportunity for genuine human connection. I firmly believe in the law of attraction and the power of mindset—what we focus on expands, and the energy we bring into a space matters.
When you sit in my chair, we're not simply enhancing your features; we're honoring your authentic self. I create a sacred space where you can truly be who you are while we collaborate on bringing your vision to life. The energy we exchange during our time together matters just as much as the artistry itself.
Community & Giving Back
This belief in connection extends far beyond my studio. I'm a dedicated volunteer with Clatsop Animal Assistance, where my partner Kevin and I created "News Meow!"—a playful "news station" where we interview cats up for adoption. The project has brought joy to our community while helping these beautiful animals find their forever homes. You'll often find me walking shelter dogs or helping care for cats awaiting adoption.
My heart for service also led me to become a Lunch Buddy in the Astoria School District and a Court Appointed Special Advocate (CASA) in Clatsop County. These roles allow me to support local youth and ensure children in difficult situations have a voice.
I believe we're all connected—to each other, to our community, and to every living being around us. My volunteer work flows from the same source of compassion that inspires my artistry.
My Promise to You
In January 2018, I made my brow dreams come true by opening Riki Leona Brows, now operating in Astoria, Oregon. I get to spend every day doing what I love while creating meaningful connections with incredible people like you.
It never gets old watching someone see themselves for the first time after I've had the opportunity to do what I LOVE for them. I have the best job in the world, and I am so grateful.
Thank you for reading about my journey. I truly believe you've found your way here for a reason, and I hope you'll be part of my story going forward.
With gratitude and love, Riki Leona
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